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How Is Digital Marketing Going To Change In 2020

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Over the last few years, online advertising has become a sought-after medium for advertisers to reach and engage their audience. By 2021, the worldwide digital ad spend is predicted to reach over $375 billion. Just …


Top 12 Website Design Best Practices That Stand Out

Gain your competitive edge with the latest tools and techniques. When it comes to website design, the tools and technology used today are constantly evolving. In a hyper-competitive landscape, it is vital to design a website that’s equipped with the latest bells and whistles. A good website will not only boost conversions, it will help …


Landing Page- An Effective Marketing Tool

A landing page is a page which has a discrete identity, separate from the main website it is attached to. It receives traffic independently and is designed for a specific marketing cause. A landing page makes the visitor focus entirely on the action/product. The user directly reaches the page without having to surf the intermediate …


12 Things You Are Doing Wrong With Your Website Design

Whether your business is a corporate giant, a well-known worldwide player, a Start-Up or a small, local company, maintaining a strong, focused and relevant web presence is crucial. Your website should be appealing and engaging. Only then will the visitors stay long enough on it and take the actions you want them to take. However, …

Business - Creative

Winner of IDG Premier 100 Award

It feels pleasure to state that MKT Softwares has been adjudged as a winner of the IDG Channel World Premier 100 Awards, 2014. Some of the top companies got to where they are today because they risked more than others thought was safe and dreamed more than others thought was practical. With this mind-set, Kanpur-based MKT …


Winner of Young Entrepreneur Excellence Award 2014

It is a matter of great pride that MKT Softwares’ CEO & MD, Mr. Amit Tiwari has been awarded with the Young Entrepreneurs Excellence Award for the year 2014. This Award has given by UP Chapter of Tie at its annual flagship event called President Banquet and Entrepreneurs Award ceremony.


Boring bookkeeping or smart accounting? The choice is yours

In today’s time when online shopping to instant banking transactions is just a click away and even getting food delivered to your doorstep is child’s play, one has to keep pace with the “smart” culture and it is data that oils the entire machinery. Most of today’s transactions; be it business, dating or home delivery …


People Choice- An Innovative and Strategic HR Management Software

With HR evolving as an important strategic aspect within the organization, picking up simplest and right-fit HR software is critical to empowering the employees. The perfect blend of tried and tested practice and modern approach is the key to engage today’s modern workforce.   Wondering where you will find the perfect-fit HR software, then People …


Brandi, that styles your brands with intelligence and analytics.

You can be honest with quality control and your company is customer oriented. But, still your customers don’t see you this way. Maybe you are not able to position your brand in the way you wanted to. And, this can be done by changing the way that your business can reach your target market. The …