Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Over the last few years, online advertising has become a sought-after medium for advertisers to reach and engage their audience. By 2021, the worldwide digital ad spend is predicted to reach over $375 billion. Just …
Gain your competitive edge with the latest tools and techniques. When it comes to website design, the tools and technology used today are constantly evolving. In a hyper-competitive landscape, it is vital to design a website that’s equipped with the latest bells and whistles. A good website will not only boost conversions, it will help …
A landing page is a page which has a discrete identity, separate from the main website it is attached to. It receives traffic independently and is designed for a specific marketing cause. A landing page makes the visitor focus entirely on the action/product. The user directly reaches the page without having to surf the intermediate …
Whether your business is a corporate giant, a well-known worldwide player, a Start-Up or a small, local company, maintaining a strong, focused and relevant web presence is crucial. Your website should be appealing and engaging. Only then will the visitors stay long enough on it and take the actions you want them to take. However, …